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Craft is cool. Retailers, get on board

It’s not that long ago when pastimes such as knitting, embroidery and watercolour painting, evoked images of a silver haired lady rocking back and forth in an armchair. But not anymore. In 2020, crafting is cool. And the craft industry, from small and local business to major retailers, are feeling the change in sentiment.  The 2020 Australian Christmas Shopping Intentions – Consumer Outlook and Covid-19 impacts report found that more Australians are planning to include craft items on th