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Cheers! How liquor brands can prepare for the festive season

The global Covid-19 pandemic will have long-lasting effects on our lives for years to come. In the case of alcohol consumption, the pandemic has shifted how, where, when, and what alcohol choices consumers choose to indulge in and how they are shopping for alcoholic  beverages. Pre-Covid-19, we saw health-conscious Australians turn to dryer lifestyles – from alcohol-free beer to mocktail bars. Yet as lockdown set in and Australians closed their doors, we have seen this trend reverse, with

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