Free Subscription

  • Access 15 free news articles each month


Try one month for $4
  • Unlimited access to news,insights and opinions
  • Quarterly and weekly magazines
  • Independent research reports and forecasts
  • Quarterly webinars with industry experts
  • Q&A with retail leaders
  • Career advice
  • 10% discount on events

Why this K-beauty brand is doubling down on Canada

The history of Whoo is inspired by beauty secrets of the royal court. Image: Supplied
What is the story behind The History of Whoo?   The brand was launched in 2003, a time when there were already several competitors in the Asian medicinal cosmetics market, but The History of Whoo wanted to offer customers a different type of experience, providing an elevated and differentiated beauty offering of cosmetics inspired by formulas once reserved for members of the Royal Court.   It was intended to provide customers with a specialised emotional value of ‘the

Masterclasses are for professionals only

Only $4 USD p/m for first 3 months
Become a Professional Already a professional? Login
  • Daily exclusive Members Only content straight to your inbox
  • Access to exclusive Retail Week events including all 4 Masterclasses 28 February - 3 March
  • Retail insights and intelligence
  • On-demand videos with industry professionals
  • Weekly careers advice specific to retailers
  • Independent research reports and forecasts
  • Q&A with industry experts
  • Content, content, content! Weekly and quarterly magazines