Omnichannel fashion retailer Pomelo has launched in Indonesia with its first store at Central Park Mall, Jakarta. 

The new store features a new design with an entirely different interior layout and look to stores elsewhere in Southeast Asia. 

Pomelo Indonesia also embraces sustainability concepts, with sustainably-produced components used in the fit out and 90 per cent of waste produced in store every day recyclable.

Beside its usual range, the store shows off exclusive collections, including the collaboration with Thai designers Milin Yuvacharuskul and Pomelo’s collaborative collection with Barbie. 

Pomelo also implements its Tap Try Buy, a rebranded iteration of its Pomelo Pick Up service, at the Jakarta store, allowing customers to shop online and try on at a preferred location and only pay for what they want to keep. 

“We look forward to expanding our offline footprint to even more customers across Indonesia over the coming months,” said Anders Heikenfeldt, chief retail officer at Pomelo. 

The launch is part of the company’s retail expansion plan in Southeast Asia. The first Malaysia store is scheduled to open next year.