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How shoppertainment is fuelling the growth of AliExpress

Livestreaming is changing the way people shop on AliExpress. Image: Bigstock.
Global online retail marketplace AliExpress is now one of the most downloaded shopping apps in the world, benefiting from the surge in online shopping this year.  Forrester data shows that 66 per cent of consumers in China, 49 per cent in Italy, and 40 per cent in Canada, the UK and the US have been buying more goods online as a result of Covid-19. Part of the Alibaba Group, based in China, AliExpress connects consumers from around the world directly with brands, merchants and distributors.