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6ixty8ight opens first brick-and-mortar store in Japan this week

Hong Kong lingerie and apparel brand 6ixty8ight is to launch its first brick-and-mortar outlet in Japan this week. 

The 6ixty8ight Japan store is located at Aeon Mall Makuhari New City, Chiba. The store will span more than 1300sqft, featuring the brand’s latest store design palate, which highlights the brand’s signature pink hue. 

“We are pursuing the provision of new value that meet the needs of our customers and the creation of customer value,” said Mitsuhiro Fujiki, executive MD of leasing division of Aeon Mall. 

6ixty8ight will offer a full range of lingerie, nightwear, loungewear, clothing and accessories at the store when it opens on December 18. To celebrate the launch, the brand will also run several promotions for its Japanese customers during the opening weekend.

The launch of 6ixty8ight Japan’s first brick-and-mortar store comes after its debut in Japan six months ago. Founded in 2002, the company operates more than 200 stores across Greater China, South Korea, Singapore and Malaysia.

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