Beauty retailers, constrained by Covid-19 restrictions in bricks and mortar, have hit the accelerator on virtual experiences this year. And while some retailers, like Harrod’s H Beauty and MAC, have introduced virtual experiences to compensate for lack of testing in stores, British cosmetics brand Charlotte Tilbury has gone a step further, creating a completely virtual online store. “We have always been a digital first brand; it’s at the heart of everything we do, so by launching thi
