Kortney Olson is a familiar face on the body building scene in the US. She even appeared on The Jimmy Kimmel Show in 2018 in a segment where she crushed a whole watermelon with her thighs! But it’s Kortney’s message through her clothing brand GRRRL that is resonating with a lot of young women and making other activewear brands sit up and take notice. In this video, Inside Retail’s Ruth Hogan chats to GRRRL founder Kortney Olson about female empowerment, her unique sizing system