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Third Sephora Hong Kong store set to open

Sephora Hong Kong is to launch its third store in Kowloon this month as the LVMH-owned beauty retailer strengthens its presence in the territory. 

Sephora Hong Kong’s third store is located at the K11 Art Mall and spans 265sqm. The store will house 65 brands, ranging from exclusives such as Drunk Elephant, First Aid Beauty, Fresh and Fenty Beauty, to Sephora’s own brand Sephora Collection. 

The new store also offers testers and product displays for online-exclusive lines, including The Ordinary, Dr Dennis Gross, Dear Dahlia and Natasha Moor.

To celebrate the launch, Sephora has introduced a customised virtual game titled ‘Sephora Shake Off’ at the new outlet. Players need to scan a QR code to join the game and shake their phones throughout it to win Sephora’s best-selling items. 

Sephora K11 Art Mall also houses the Beauty Shout-Out kiosk, which is not available in the other two Sephora outlets. The kiosk features a screen displaying bestsellers and video submissions from the local Sephora Community.

Also on show at the Beauty Shout-Out is a selection of the latest must-haves and testers for trials, as well as a magnetic wall for customers to create their own Sephora photos.

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