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Startup roundup: The fashion brands forging virtual connections with shoppers

The year 2020 was undoubtedly a transformative year for businesses, including those in the fashion industry who are forced to adapt and innovate in order to meet the challenges of the coronavirus outbreak. Here, three fashion-tech startups share an insight into the innovative technology solutions that allow brands to connect and interact with consumers virtually.  Mys Tyler Founder: Sarah Neill Location: Australia Launch date: August 2020 Category: Mobile fashion app that helps women find a