Free Subscription

  • Access 15 free news articles each month


Try one month for $4
  • Unlimited access to news,insights and opinions
  • Quarterly and weekly magazines
  • Independent research reports and forecasts
  • Quarterly webinars with industry experts
  • Q&A with retail leaders
  • Career advice
  • 10% discount on events

How AuMake is using social e-commerce to drive connections with Australian brands

AuMake executive chairman Keong Chan
Social commerce is a major part of AuMake’s retail strategy. Image: Supplied
Over the last three years, daigou retailer AuMake has sold more than AU$125 million worth of Australian and New Zealand products to Asian consumers. This includes more than AU$60 million of sales in the last financial year alone.  Now the daigou retailer is exploring social e-commerce as part of the next stage of its evolution.  According to Aumake’s executive chairman Keong Chan, social e-commerce is “the new way that Chinese consumers, particularly younger consumers, are purchasi

Masterclasses are for professionals only

Only $4 USD p/m for first 3 months
Become a Professional Already a professional? Login
  • Daily exclusive Members Only content straight to your inbox
  • Access to exclusive Retail Week events including all 4 Masterclasses 28 February - 3 March
  • Retail insights and intelligence
  • On-demand videos with industry professionals
  • Weekly careers advice specific to retailers
  • Independent research reports and forecasts
  • Q&A with industry experts
  • Content, content, content! Weekly and quarterly magazines