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How Skechers is stepping up the fun factor

Customisation and collaboration are key areas of focus for Sketchers. Image: Supplied.
The team at Skechers Southeast Asia (SEA) is about more than selling shoes. They are making footwear fun. In an uncertain retail environment, the sports and lifestyle brand continues to introduce creative concepts in footwear and apparel, for all ages, to ensure sustained engagement with consumers.  “We cater to [customers from] three years old, all the way up to 80 years old,” Zann Lee, vice president of Skechers Southeast Asia, told Inside Retail.  Tackling both the sports and pe