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Hong Kong’s Fashionally and ITC Store launch new collaboration

Hong Kong fashion platform Fashionally has launched a collaboration e-store with ITC Store of The Hong Kong Polytechnic University. 

According to the company, the ITC Store x Fashionally online store houses seven fashion brands from the Hong Kong Young Fashion Designers’ Contest (YDC), offering an online-to-offline channel to support local fashion designers at the start of the year. 

Participating brands include Arto, Charlotte Ng studio, Kurt Ho, FromClothingOf and Mum’s Design by Bicy Yeung. Fashion items include fabric face masks, women’s knitwear, leather clothing and accessories. The online fashion store is live now and will trade until April 11. 

Meanwhile, an ITC Store x Fashionally physical pop-up store, which opens until April, will feature exclusive fashion pieces from selected brands on a monthly basis. 

The YDC is created to discover and nurture the next generation of young fashion talents in Hong Kong. This year’s YDC is open for entry with an enrollment deadline of April 28. 

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