Free Subscription

  • Access 15 free news articles each month

Professional

Try one month for $4
  • Unlimited access to news,insights and opinions
  • Quarterly and weekly magazines
  • Independent research reports and forecasts
  • Quarterly webinars with industry experts
  • Q&A with retail leaders
  • Career advice
  • 10% discount on events
×

How D2C brands tell customers a new story

Historically, traditional brands have relied on size to tell their stories. The assumption was that as long as customers could see the stores on every corner, sales would grow. Traditional brands focused on enlarging spaces, adding more doors – and expanding to different cities and countries.  When Everlane launched a decade ago, it did none of that.  Instead, the direct-to-consumer (D2C) brand tells its stories through transparency. Customers know where their clothes are produced an

Masterclasses are only for Professional Subscribers

Become a Professional for only $4 Already member? Login
  • Unlimited access to news,insights and opinions
  • Quarterly and weekely magazines
  • Independent research reports and forecasts
  • Quarterly webniars with industry experts
  • Q&A with retail leaders
  • Carrer advice
  • Exclusive masterclass access.Part of Retail Week 2021
 
× n-popup