How D2C brands tell customers a new story

Historically, traditional brands have relied on size to tell their stories. The assumption was that as long as customers could see the stores on every corner, sales would grow. Traditional brands focused on enlarging spaces, adding more doors – and expanding to different cities and countries.  When Everlane launched a decade ago, it did none of that.  Instead, the direct-to-consumer (D2C) brand tells its stories through transparency. Customers know where their clothes are produced an

This content is for IR Pro subscribers only.

Subscribe now to unlock an all-access pass.

IR Pro - monthly

$4 USD for the first 30 days. (Auto renews at $20 USD per month.)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now
MOST POPULAR

IR Pro - annual

$228 USD per year. (Auto renews annually)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now