NBA signs licensing deal with Decathlon, entering 1200 stores globally

The National Basketball Association (NBA) has named sporting goods giant Decathlon as its official licensee across Asia and four other regions.

Under the partnership, Decathlon will launch NBA x Decathlon collection across its 1200 brick and mortar stores and online store globally. The range will include NBA team and league-branded base layers, accessories and footwear designed by Decathlon and sold under their basketball brand “Tarmak.”

“Since the creation of Tarmak four years ago, it has been our dream to collaborate with the NBA, the greatest basketball league in the world,” said Damien Dezitter, leader at Tarmak.

“We have a common objective to develop basketball all over the world, so it’s natural to work together to make this possible.”

Products will be available for pre-order this March before being introduced at physical stores in April.

“Through this partnership, NBA fans and basketball players around the world will have access to an exciting and innovative range of merchandise to help them get in the game,” said Steve Griffiths EME director, global partnerships at NBA.

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