Natural beauty brand, L’Occitane en Provence has launched its first #Mega (Make Earth Green Again) sustainability concept store at Pacific Place, Hong Kong.
Opening its doors to the local community to reduce plastic waste and support the local, sustainable plastic economy, the brand’s goal is to have 100 per cent of its bottles made from 100-per-cent recycled plastic and all of its company-owned boutiques offering a recycling service by 2025.
The Hong Kong-listed company’s Mega store encourages the public to participate in its sustainability programs through rewards and interactive activities. These include completing a three-minute personal carbon footprint evaluation or adding their own green new year greetings to the Tree of Wishes.
Customers can earn rewards by dropping empty beauty containers – whether from L’Occitane or other beauty brands – into the store’s recycling bins. The store will also host a series of eco-themed pop-up workshops to educate and inspire the public about recycling.
PET containers collected from customers will be provided to APO for future recycling into rPET products. Today, the company has already provided 40kg of PET, with all L’Occitane stores in Hong Kong offering in-store recycling.
“Our societal and environmental commitment focuses on the protection of biodiversity and reduction of our environmental carbon and plastic footprint,” said Nathaelle Davoust, GM of L’Occitane Hong Kong and Macau.