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Opinion: Why neurodiversity matters in retail

Neurodivergent people can by hyper-sensitive to light, scent and sound. Image: Bigstock
Imagine shopping while every sense is amplified. The conversations between customers are so loud it’s as though they are yelling. The ceiling lights are near blinding, and flashing lights from media screens and tablets around the store are nauseating. There is a store fragrance that is so overpowering you can taste it. For some people with sensory processing issues, this can be their experience of a store environment; overwhelming and distressing — they are hyper-aware of sounds, touches