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Inside retail’s fragmented future

A few years ago, I conducted research for Frasers Property Australia on the future of retail. The idea was to look beyond the surface-level trends and predictions to uncover underlying drivers that would be impactful both immediately and in the future. Through a detailed review and a process called thematic analysis, we proposed 10 drivers of the future of retail:  convenienceexperiencepersonalisationintelligenceflexibilitytransparencycollaborationsustainabilitycommunityfragmentation Some o