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Inside A.S. Watson’s omnichannel retail strategy

A.S. Watson operates over 2,200 Watsons stores in Southeast Asia. Image: Supplied
Last month, Hong Kong’s A.S Watson Group, the world’s largest health and beauty retailer, announced a new partnership with Grab, a ride-hailing and food and parcel delivery app in Southeast Asia, that will enable customers in six Southeast Asia markets to buy products online and have them delivered to their door in less than two hours.  The move comes as A.S. Watson, which trades as Watsons in Southeast Asia, is seeing a strong uptick in online shopping in the region due to Covid-19.&nb