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Accelerate and innovate: How Woolies, Decathlon were pushed by the pandemic to invest in tech

Last year’s rapid shift in consumer behaviour left retailers scrambling to find solutions to make their customers feel safe while shopping, whether online or at physical stores. Retail heavyweights that sell essential items invested in new technology and quickly put in place measures to ensure the health and safety of in-store shoppers and staff members, and enhanced the protection on their websites for online customers. The non-essential retailers with no online presence had to quickly move i