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‘Never stop being rebels’: An inside look into Ikea’s innovation lab

Ikea’s big blue and yellow buildings are recognisable around the world, but the future stores of the Swedish furniture giant could look very different.  Speaking about the important responsibility retailers have to drive societal change, Carla Cammilla Hjort, co-founder of Ikea’s global innovation lab, Space 10, shared how Ikea is looking at introducing maker spaces or in-store factories that produce goods on demand as a more sustainable form of retail.   “You can do it with