Seoul’s largest department store opens its door to public

The Hyundai Seoul department store has opened its door to the public in Yeouido, promoting future shopping experiences.

Spanning 12 stories, The Hyundai Seoul occupies a 89,100sqm area, marking the city’s biggest department store.

Following the theme ‘resonance for the future’, the shopping mall features futuristic retail concepts such as unmanned stores developed by Amazon Web Services technology or kiosk robots to welcome visitors.

According to Hyundai, almost a half of the precinct is dedicated to nature. The ground floor houses a giant indoor waterfall falling from 12 meters up. The Hyundai Seoul is also home to Sounds Forest, a 3300sqm indoor park located on the fifth floor.

The first floor houses exclusive fashion and cosmetic labels, including Gentle Monster, Gucci, Fendi and Prada. The floor also features exhibition space ‘New Spring Forest’ by Studio Swine.

The second and third floors offer fashion and accessories brands, and the two upper floors feature lifestyle and home styling brands. The mall’s sixth floor is dedicated to global art and culture, housing the Culture House 1985 and complex culture space ‘Alt One’ where more than 200 artwork are displayed.

The project’s planning and interior design is a collaboration between nine global interior companies, including Canada’s Burdifilek, CallisonRTKL and CMK in the UK.

According to industry analysts, The Hyundai Seoul is estimated to generate US$32.6 million in its first week of opening.

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