Starbucks has opened a flagship store on Chinese e-commerce platform JD, offering the coffee business’ merchandise range.
The online store houses a selection of its products, including mugs, physical gift cards and corresponding gift certificates, and also features seasonal foods such as rice dumplings and mooncakes.
Starbucks’ mug collections, including Sakura Blossom and its classic Starbucks Heritage, is also available on the JD flagship.
“JD’s consumers are a strong match with Starbucks’ target consumers,” the company said in a statement.
“JD’s nationwide logistics network will ensure high efficiency and speed of deliveries for consumers who purchase Starbucks products on JD.”
“JD’s years of experience and good reputation in authentic products, logistics and after-sales services will also attract more international brands to cooperate with JD,” said a spokesperson from JD Fashion and Lifestyle.