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Q&A: Par Lundqvist, Neuw Denim

We chat with the creative director about how he began his career in fashion, how the denim industry has evolved over time and the latest sustainability collection from Neuw Denim. Tell me about how you discovered your love of denim.  I began my career working at a denim store in Stockholm and found a deep appreciation for denim design. I feel in love with the products, the history and the culture that surrounds the denim. I spent a lot of time researching not only the brands building the in