Global lifestyle brand Ted Baker has appointed PT Mitra Adiperkasa (MAP) as its new distributor in Indonesia.

The companies have signed a 10-year license agreement, which grants MAP retail and selective digital rights in the country, through which it’s planning on opening stores and concessions, and will sell via selective online platforms in Indonesia.

“MAP has the right team and experience in place to build on the strong foundations that are already in place,” said Helen Costello, group commercial and business development director at Ted Baker.

“It is a testament to the strength of our brand that we continue to partner with the leading experts in their relevant categories across the world.”

Besides the new license agreement, the London-based retailer has also extended its current agreement with Al-Futtaim Group for retail, and new wholesale and e-commerce rights in Middle East and North Africa.

“We believe the brand will complement our diverse portfolio and will further unleash the power of MAP’s 360° retailing strategy,” said Ratih Darmawan Gianda, VP investor relations, corporate communication & sustainability at MAP Group.

“We are committed to supporting Ted Baker with the same dedication and passion that we have demonstrated to each of our brands.”