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Honey Birdette forges ahead with global expansion plans

It’s no secret that activewear and loungewear were the big winners in fashion last year during lockdown, but lingerie sales also enjoyed a big spike in sales and in 2021, luxury retailer Honey Birdette is getting ready to ramp up its growing network of international locations. According to reports, the brand has just signed a lease for its first New York store in Soho. It will be its eighth store in the US. According to Honey Birdette CEO Kim Kidd, the retailer will continue to focus on growth