It’s almost six months since social enterprise Thankyou launched its boldest ever social media campaign, No Small Plan. With the support of fans on social media and through elaborate PR stunts in London and Amsterdam, Thankyou called on the biggest names in FMCG – Procter & Gamble (P&G) and Unilever – to partner with the business on the production of products. In this video, Thankyou co-founder and managing director Daniel Flynn shares the thinking behind the campaign, key