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5 minutes with Madeline George, Boohoo

We chat with the Australian country manager about the future of fashion, keeping up with Gen Z and her love of Michelle Obama. It’s been a few months since the peak of the pandemic. What have you learnt about yourself? I’ve learnt that taking time for myself is good for my soul and sanity. Boohoo is a very fast-paced business and I wouldn’t have it any other way, but I’ve learned that switching my brain off, even for an hour or so, helps with productivity, creativity, and my overall mood