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Does your customer service translate across cultures?

Customer service in a multi-cultural world is a complex matter. Image: Unsplash
Customer service in a multi-cultural world is a complex matter. While good customer service rests on the ability to establish trust, rapport and demonstrate respect, how we achieve that differs across cultural groups. How many cultures does your business encounter on a typical day? Even with borders closed to international shoppers, businesses are constantly navigating diverse cultural situations within our national borders. Today’s retail teams comprise people of different cultural background

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