Free Subscription

  • Access 15 free news articles each month


Try one month for $4
  • Unlimited access to news,insights and opinions
  • Quarterly and weekly magazines
  • Independent research reports and forecasts
  • Quarterly webinars with industry experts
  • Q&A with retail leaders
  • Career advice
  • 10% discount on events

Does your customer service translate across cultures?

Customer service in a multi-cultural world is a complex matter. Image: Unsplash
Customer service in a multi-cultural world is a complex matter. While good customer service rests on the ability to establish trust, rapport and demonstrate respect, how we achieve that differs across cultural groups. How many cultures does your business encounter on a typical day? Even with borders closed to international shoppers, businesses are constantly navigating diverse cultural situations within our national borders. Today’s retail teams comprise people of different cultural background

Masterclasses are for professionals only

Only $4 USD p/m for first 3 months
Become a Professional Already a professional? Login
  • Daily exclusive Members Only content straight to your inbox
  • Access to exclusive Retail Week events including all 4 Masterclasses 28 February - 3 March
  • Retail insights and intelligence
  • On-demand videos with industry professionals
  • Weekly careers advice specific to retailers
  • Independent research reports and forecasts
  • Q&A with industry experts
  • Content, content, content! Weekly and quarterly magazines