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How digital helped Domino’s top $3 billion

Domino’s has ramped up its digital offerings during the pandemic. Image: Supplied.
Online orders, home delivery and in-store pick up have become fundamental to the running of food and beverage businesses in the last year as consumers navigated the pandemic.  For some, it has been a complete disruption. But for Dominos, the writing was on the wall. As part of its long-term business strategy, Domino’s had anticipated a global shift to food ordered online and delivered. And its acceleration in digital offerings throughout the pandemic positioned the pizza chain to increase