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H&M marks Zalora launch with exclusive online collection

H&M has launched on fashion e-commerce platform Zalora with an exclusive collection for Southeast Asia. 

Customers across the Philippines, Indonesia, Malaysia and Singapore are now able to shop H&M products online at Zalora. The tie-up started in Indonesia last month before rolling out in Malaysia and Singapore. 

“Backed by its strong presence in key markets, Zalora complements our extensive physical store portfolio as well as our digital stores at hm.com,” said Oldouz Mirzaie, regional manager of H&M South Asia and Pacific

“We see great potential for substantial future growth and Zalora will be an important part of this to cater to the evolving needs and demands of our customers, so we can shape a more sustainable future for fashion and be even more locally relevant.”

To mark the launch, H&M has released an exclusive collection called H&M Limited Collection on its Zalora outlets in Singapore and Malaysia. 

The range – which features jacquard prints, summery eyelet fabric, embroidery, romantic ruffles and bishop sleeves – includes kaftans, long dresses, blouses, trousers, and skirts.

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