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Here’s why Lego is the world’s most reputable brand

While many businesses have yet to regain the trust of stakeholders after a year of uncertainty, others, like toy giant Lego, have risen to the occasion amid increasing pressures and challenges. “Lego essentially defined a category decades ago by being highly distinctive and meeting customers’ needs in a compelling way,” said retail influencer and author Steven Dennis. For the third consecutive year, the Danish brand has topped a list of 100 of the world’s most reputable companies, fo