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Covid fast-tracked e-commerce by five years. Here’s how to catch up

We’ve seen extraordinary e-commerce growth as a result of the pandemic, and Australian retailers have stepped up to the challenge by innovating at a speed we never realised was possible. As a result, the industry unlocked and fulfilled five years of online retail growth in just six months through a patchwork of band-aids and gut-led experiments – effectively realising 2025 sales levels in 2020.  Examining Australia’s e-commerce penetration trajectory of the past 15 years brings the sc