Link Asset Management has renamed all its wholly-owned retail properties to ‘Link Plaza’ in Mainland China, as part of its plan to promote its presence in the territory.
The properties include Jingtong Roosevelt Plaza in Beijing, Metropolitan Plaza in Guangzhou and CentralWalk in Shenzhen.
“Brand alignment is an important step in our development strategy in the Mainland market,” said George Hongchoy, CEO at Link.
“Rebranding our shopping malls helps promote our brand presence and better position Link for new opportunities in the Mainland market as we continue to pursue our medium-term target Vision 2025.”
Besides four wholly-owned retail properties in Mainland China, Link also owns 50 per cent of Shanghai Qibao Vanke Plaza and wholly owns Link Square in Shanghai.