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Welcome to the post-Covid customer

Globally, a different retail customer has emerged with new behaviours and decision-making criteria. In KPMG’s Responding to consumer trends in the new reality report, our research details findings from 75,000 consumer survey responses taken over four months, from May to September 2020, across 12 countries. The evidence arising from the research points to a rapid shift in how customers view their world: such is the level of change, it demands an equally rapid response from retailers’ approach