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Luxury New Zealand brands look to reconnect with buyers as borders reopen

As quarantine requirements and travel bans continue to impact brands’ ability to get in front of customers and retail buyers across borders, the New Zealand government is stepping up to help promote its local designers overseas with a new pop-up at Chadstone Shopping Centre in Melbourne. Launching on Thursday, May 6, and running through May 23, the Discover New pop-up showcases the “sophisticated, edgy and deeply cool consumer products that New Zealand creates”, according to Bella Katz, co