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The cat’s out of the bag: Behind Woolies’ new pet business

Despite a burgeoning petcare aisle at its supermarkets, Woolworths Group is hoping to carve out a greater slice of the $2.9 billion petcare market with the launch of a new standalone business, Pet Culture.  The online pet care business, launched last month, is a joint venture between Woolworths and Hollard Group’s PetSure, the country’s biggest pet insurance provider which has underwritten Woolworths’ pet insurance offer for several years. According to The Australian, Woolworths