Hong Kong-based apparel retailer Bossini has named Chang Min Huei as its new co-CEO. 

Having been in the apparel retailing industry for more than 30 years, Huei has extensive experience in brand management, rebranding, channel expansion and integration, and administrative management. 

Huei will work alongside Cheung Chi, who is executive director and has become co-CEO of Bossini since the appointment of Huei.

Prior to Bossini, Huei held the GM role at ‘Broadcast’ brand with Ribo Fashion Group, overseeing the online and offline channel integration and the brand positioning of Broadcast, as well as managing designer brand PPT ‘Personal Point’ and launching Nordic brand Muchell.

Huei also previously held several senior positions in the apparel industry including GM of Hazzys China.