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The playbook on how to successfully build loyalty through membership

The Covid-19 pandemic has hit the leisure industry hard, but the recovery presents a once-in-a-lifetime chance for leisure service operators to reconsider their business models and seize opportunities to grab wallet share from customers who start to consume leisure services again. Shift towards subscription economy 2020 has seen consumers sign up for paid memberships in droves, continuing a long-term trend towards a subscription economy. In a recent OC&C survey, we found that the average US