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Analysis: The rise of gaming in fashion storytelling

Digital games are designed to be a deliberate environment for play, connection and exploration. But for a long time, the games community has been excluded from mainstream media, with many assuming they’re child’s play. Now, the gaming world is muscling in on fashion marketing and social media, and for good reason.   A deep subculture of gamers has existed since the earliest recorded video and computer games of the ’50s and ’60s. Left to their devices to play, compete, and innov