McDonald’s Japan has brought back the chain’s first mascot, Speedee, to celebrate the 50th anniversary of the restaurant’s Japanese debut.
Speedee was used by original founders Richard and Maurice McDonald at their burger restaurant in California in 1940 before being replaced by Ronald McDonald in 1967. The special Speedee packaging will appear at McDonald’s stores across Japan for a limited time.
“We hope that you can enjoy your meal while feeling the atmosphere of the US in a special package with an eye-catching vintage design that colors the anniversary year,” the company said in a statement.
McDonald’s opened its first Japan store on the first floor of Ginza Mitsukoshi department store in 1971. The fast food chain now operates about 2900 outlets in this country.