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The things money can’t buy: Welcome to the post-Covid luxury consumer

Traditionally, the luxury consumer is an experienced global traveller and an aficionado of experiences. Before the pandemic, 20 to 30 per cent of revenues were generated by consumers making luxury purchases outside their home countries.  But, like everyone else, the luxury consumer has been grounded in their home countries and locked down feeling the impacts of Covid.  While one impact has been the accelerated shift of luxury to the digital space, there are other emotional changes arou