Deliveroo plans to expand its Editions footprint across more Hong Kong neighbourhoods, after the success of its four initial sites.
Editions are shared kitchens which allow restaurants to prepare meals for customers located outside their normal delivery area. Since Covid-19 impacted restaurants’ dine-in business, the remote kitchens allow them to reach new customers and boost their sales without opening separate brick-and-mortar venues.
A fifth Deliveroo Editions base has just opened in Tuen Mun – the first in the New Territories – and at least three more are on track for completion by December.
Brian Lo, GM at Deliveroo Hong Kong, says Tuen Mun is a large but underserved region because of its distance from both Kowloon and Hong Kong Island. Until now, restaurants with delivery options have been scarce there.
“With our past Deliveroo Editions sites, we helped our restaurant partners grow their order volumes even while struggling under Covid dine-in restrictions. With Editions, our partners don’t have to worry about setting up shop independently in new geographical areas.”
The Tuen Mun Editions site will house six kitchens within its 3069sqft footprint inside the Cozi Resort Hotel at 4 Kin Fung Circuit. It will serve consumers in Butterfly Beach, Lung Mun Oasis, Chi Lok, Tai Hing, Siu Hong and part of Gold Coast, a combined catchment of about 500,000 people.
Participating restaurant partners include Wing Nin Noodle, Shake Shack, Pirata Group’s Pici and Pizza Project and Korean fast-food eatery Lee’s Kitchen.
