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Lush: Why beauty needs to go beyond sustainability

Sustainability has been on the radar of most beauty brands in recent years, but according to ethical beauty retailer Lush, now is the time for the industry to take a step further and work towards regeneration. “To conserve things is good, but we have taken the next opportunity to not only keep things as [they are], but also to improve and make things better,” said Gabbi Loedolff, Lush global buying coordinator, at a virtual event last week. This next step could involve regeneration, sug