Malaysian convenience-store chain MyNews has launched SuperValue, a minimart brand it says will offer a hassle-free shopping experience.

SuperValue stores are located in neighbouring areas, so customers don’t need to travel as far or crowd with other shoppers as they would in a hypermarket, said MyNews.

The minimarts offer a wide variety of “berbaloi” goods, including fresh produce, frozen food, pet supplies, snacks, drinks and non-food essentials.

In addition, each minimart has a Maru Kafe that serves coffee, ready-to-eat meals and baked pastries.

“With our 25 years of experience in convenience retailing, we understand the need to improve our relevancy to our customers continuously,” said Low Choi, CEO – Retail, MyNews.

“Therefore, while we offer convenience, we evolve our business model to the changing lifestyle of our customers.”

There are seven SuperValue locations across Malaysia: Kajang, Kepong, OUG, Alor Setar (Kedah), Malim Jaya (Melaka), Bidor (Perak) and Simpang Ampat (Palau Pinang). More stores will be added later this year.

All products in SuperValue stores are also available for delivery via GrabMart.