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Alibaba: How brands can attract China’s digital-savvy consumers

Now that there are 900 million internet users within China and e-commerce is expected to continue growing in the region, global brands need to focus on tapping into this customer base, according to David Lloyd, UK managing director of e-commerce giant Alibaba.  “We have over a billion active consumers on our platform and around 800 million of those are in China. The rest are based around the world. So what does that mean for brands worldwide?” said Lloyd during the FUTR Europe Summit la