Filipino-owned direct-selling company Personal Collection has launched “A Green Life is a Great Life Movement”, the company’s initiative to protect the environment by shifting to 100-per-cent biodegradable packaging containers.

According to Personal Collection, the transition led to increased production costs due to the additional expense in research and development – including recalibrating existing containers.

Personal Collection sells all of its products under its own brand, like Amway or Nuskin, through multilevel marketing and the new move impacts personal-care and home-care products.

The biodegradable containers are expected to decompose in landfills within approximately five to 10 years, 100 times faster than a standard plastic bottle which could take more than 1000 years to decompose. At that point, the new containers will also help produce “biogas”, a potential source of sustainable energy, the company added.

Willie Evangelista, chairman of Personal Collection, said the company made a long-term commitment to the cause since it is strongly aligned with its core value of caring for the environment.

“If business leaders work hard for their goals while caring for the world we live in, then everyone can have their dreams realised for years to come – a mark of a successful enterprise,” he said.

The new biodegradable packaging launches this month and is available through its website or direct sellers.

Personal Collection joins the ranks of Filipino-owned businesses that have switched to fully-biodegradable packaging, the first being San Miguel Corporation in 2019.