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How Indonesian D2C brand Saturdays is changing the eyewear game

Indonesian direct-to-consumer retailer Saturdays is on a mission to transform the eyewear retail experience. We chat with co-founder Rama Suparta about the brand’s omnichannel strategy and its new mobile app and try-on service. Inside Retail: How would you describe the traditional way customers have had to buy eyewear, and how has Saturdays helped change that experience? Rama Suparta: The traditional way of shopping for eyewear is not fun and it’s expensive: 1. The optical stores typically d