Uniqlo has unveiled a giant store in the Tokyo temple district of Asakusa, featuring designs inspired by the suburb’s traditional culture.
Asakusa is one of the most popular tourist spots in Japan, home of the famous Sensoji Temple. It is known for its vibe of an older Tokyo with traditional craft shops and street-food stalls.
Taking over the building that previously housed the Marugoto shopping centre, the store spans two floors and 21,000sqft. The store features Uniqlo’s re-designed logo which says ‘Uniqlo Asakusa’, resembling the placards found on the gates of temples or shrines in Japan.
Upon entering the store, customers are welcomed with giant paper lanterns crafted by locals. The store houses several unique concept corners such as the Uniqlo Asakusa Bookshelf, Uniqlo Flower and a Uniqlo rickshaw.
Marking its launch, Uniqlo offers a range of limited items, including small ceramic dishes featuring a design of lantern from Sensoji Temple’s Kaminarimon Gate – and a t-shirt design exclusive to the store.