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Why supermarkets are investing in payment platforms

A year on from the introduction of payment platform Flypay to Australian retailer Coles’ liquor websites, including Liquorland, Vintage Cellars and First Choice Liquor, the digital wallet has now been expanded to grocery shoppers through Coles Online. The payment method stems from customer loyalty program Flybuys, which is jointly owned and operated by Coles and Wesfarmers. Flypay is designed to help customers check out faster online, by not having to enter payment, loyalty and delivery in